Funun Collective
Funun Collective started as a passion project—an idea to make art more accessible in Amman, especially for people who didn’t see themselves as “artists.” As a co-founder, I helped shape the vision and bring it to life from the ground up. The goal was to build a creative space that felt welcoming, playful, and design-driven. I knew the brand and website needed to capture that energy while making it easy for people to discover what Funun offers, from art sessions to creative events.
Creating a playful, design-forward brand and website for a community art studio in Amman.
UI Design
Brand Identity
Web Strategy
The Concept
Funun Collective started as a passion project—an idea to make art more accessible in Amman, especially for people who didn’t see themselves as “artists.” As a co-founder, I helped shape the vision and bring it to life from the ground up. The goal was to build a creative space that felt welcoming, playful, and design-driven. I knew the brand and website needed to capture that energy while making it easy for people to discover what Funun offers, from art sessions to creative events.
Digital mural translated to entrance.
The Brand
The visual identity was all about striking the balance between fun and intention. I developed a full brand system including logo design, color palette, and typography—choosing elements that felt lively and approachable without being overly childish. The tone is friendly and expressive, but also clear and structured, so it still feels like a thoughtfully designed space. I wanted the branding to reflect the essence of Funun: creative, casual, and community-focused.
Designing the Website
One of the biggest challenges was figuring out how to structure the content. Funun is many things at once—an art space, an event hub, a creative brand—so the site needed to be flexible without overwhelming visitors. I designed a simple navigation system that guides users through sessions, events, and our story, while keeping the overall experience light and intuitive. I used clean layouts with pops of color and hand-drawn accents to echo the creative energy of the brand. Everything was designed in Figma and built to be mobile-friendly, knowing that most of our audience would discover us on their phones
The Outcome
The website became a central touchpoint for Funun’s community. It helped establish a strong online presence early on and gave us a space to showcase what we were doing in a way that felt authentic to our vision. The brand identity resonated with our audience—mostly creatives and curious beginners in their 20s—and created a sense of belonging around the idea of casual, accessible creativity. It’s a project I’m personally proud of, not just for the design work, but for the real-life community it helped support.