Designing for people
I’m driven by the challenge of understanding how people think, feel, and interact—then translating those insights into meaningful, user-centered products.
UI/UX Design Product Design Branding
UI/UX Design Product Design Branding
My process is grounded in research and collaboration. I start by asking questions, listening to users, and mapping out their journeys. From there, I iterate — sketching, prototyping, and testing until every interaction feels effortless.
Skills, Tools, and Expertise
UX Research & Strategy
Grounded in empathy and insight, I use interviews, surveys, and usability testing to understand user needs and business goals. These findings shape the strategy behind every design decision.
Information Architecture
I organize complex information into clear, intuitive structures that help users find what they need effortlessly — creating a logical foundation for better experiences.
Wireframing & Prototyping
From early sketches to interactive prototypes, I translate ideas into tangible flows that can be tested, refined, and validated before visual design begins.
Visual & UI Design
I create clean, accessible interfaces that balance function with visual harmony — designing layouts, components, and interactions that feel seamless and intentional.
Accessibility Design
Inclusive design is central to my process. I ensure every interface meets accessibility standards through clear hierarchy, color contrast, and user-friendly interaction patterns.
Tools
I design and collaborate using Figma, Sketch, Lovable, and Miro, with additional experience in Adobe Creative Cloud for visual design and branding.
Lets work together!
s_nasser@live.com
Connect on LinkedIn